At this point, let's talk about DVDs themselves. At its core, the term "DVD" is both a technology and an associated set of standards. Hence, you'll see the word DVD in several forms: as disc media, content on discs, consumer electronics products, and computer products.
Here's an interesting bit of trivia: what do the letters D-V-D stand for? Those of us who remember the original advertising for DVDs in the mid-1990s recall that the letters stood for Digital Video Disc. Later, however, the acronym somehow revised itself to stand for Digital Versatile Disc, which (truthfully) implied that the disc format could hold much more than video (e.g., data and/or audio). Depending on which corporate patent holder you ask, you're likely to get one of those two responses. However, the DVD Forum (www.dvdforum.org), the current governing consortium of more than 200 corporate members, has not come to an official decision as to what the letters stand for. And neither of the preceding definitions is considered valid today. So, if someone asks what DVD stands for…well, it just stands for "DVD."
As with most standards, DVD started off with two fiercely competing video standards. Fortunately for us, it didn't stay that way. In 1993, companies such as Philips, Sony, and Nokia proposed the Multimedia Compact Disc (MMCD) standard. Soon after, the competitive Super Density (SD) format was proposed, backed by Matsushita, Thomson, and Toshiba. Because both sides had extensive patents in the field and were unwilling to give up their share of potential royalties, an agreement on a common video format stalled out. In 1995, however, IBM and various Hollywood studios pressured all the companies involved to bypass the mistakes of the VHS/Betamax era and, in September 1996, a unified standard was agreed upon: DVD. However, as we'll see shortly, the basic DVD standard now has an unpleasant number of variants. And a new battle is being fought over extending DVD to high definition (HD).
As a technology, DVD has to do with the physical structure of optical discs, and the kinds of data that are stored on those discs (see Figure 2-1). So, when people talk about "DVD formats," they could be referring to either the