Information Dashboard Design
The Effective Visual Communication of Data
By Stephen Few
January 2006
Pages: 223
ISBN 10: 0-596-10016-7 |
ISBN 13: 9780596100162




(Average of 2 Customer Reviews)


Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.
Full Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.
This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:
- Avoid the thirteen mistakes common to dashboard design
- Provide viewers with the information they need quickly and clearly
- Apply what we now know about visual perception to the visual presentation of information
- Minimize distractions, cliches, and unnecessary embellishments that create confusion
- Organize business information to support meaning and usability
- Create an aesthetically pleasing viewing experience
- Maintain consistency of design to provide accurate interpretation
- Optimize the power of dashboard technology by pairing it with visual effectiveness
Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.
Featured customer reviews

Interesting, Useful, and Enjoyable Read,
October 23 2008
Submitted by
Mike Stok (Toronto Ruby User Group)
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The reason I wanted to get a copy of this book to review was that I was hugely frustrated by the volume of data I had to scan for patterns at a previous job. Now I have moved on I have had time to revisit the book and do a better review.
Description:
Information Dashboard Design is a book which can educate the reader so that they can design more effective information dashboards. The book defines a dashboard thus:
<blockquote>A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen so it can be monitored at a glance.</blockquote>
In about two hundred large, uncluttered, and well illustrated pages Stephen Few takes the reader through: A historical survey to help define dashboards and put them in context, thirteen commonly made mistakes, a quick overview of human visual perception, mixing simplicity and effective media to make a usable dashboard, and then some case studies to tie it all together with real examples.
What's to like?
The book appeals to me in its large format with uncluttered pages. By the time I reached the end of the book I appreciated that Stephen had used many of his techniques for simplifying and removing clutter information dashboards to make the book more effective. As a result the book struck me as almost a coffee table book, beautiful enough just to leaf through for its own sake.
The pacing of the presentation meant that there was enough mental space for me to digest the points being made.
The structure is logical and flows well, Stephen's notion of effective presentation of data pretty much coincides with Edward Tufte's (a good thing, in my opinion), and the examples are relevant and useful. I particularly liked the critiques of designs which could be improved - many times I have had the intuition that a dashboard is not so good, and the criticism of the example dashboards helped me understand
why they were not as good as they could be.
The coverage of human perception was interesting to me (even though I have a red/green colour blind brother I had never considered what he might miss in a dashboard using traffic light style colours), and this overview gave an underpinning to the design of some media which could be read at a glance even though they were information dense.
The final set of examples pulled all of the advice together, and it was a delight to compare and contrast the "good" dashboards at the end of the book with the "bad" examples presented earlier. As each of the final examples had a different prospective user I could see how the advice and guidance can be used for different users, and that they met the author's criteria for well designed dashboards:
<blockquote>Well-designed dashboards deliver information that is:
- Exceptionally well organized
- Condensed, primarily in the form of summaries and exceptions
- Specific to and customized for the dashboard's audience and objectives
- Displayed using concise and often small media that communicate the data and its message in the clearest and most direct way possible
</blockquote>
What's not to like?
Overall I liked the book, and only occasionally did the tone seem to become a little "distant". I would have liked more examples, and I suspect that that's more my laziness than the author's oversight.
Conclusion
I liked the book, and I think that it will be useful for me many times in the future. The techniques used to distill and condense data for use in dashboards are useful in many other contexts, and the information about perception has got me thinking about all sorts of other places where I can use our perceptual mechanisms to make users' lives easier.
The book is useful if you are designing dashboards for others, or even generating email reports for yourself which need an overview section which can be interpreted at a glance.
It is a useful book,
October 07 2008
Submitted by
Edmonton Linux Users Group
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I like that the material is there and it's useful: dashboard design mistakes to avoid, useful display guidelines, theory, etc.
I like that we both seem to think along the same lines: keep the display simple, functional, and pertinent.
There is one thing that I do not like: Many of the captions are along the lines of "This dashboard has problems." I would rather have seen...
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Media reviews
"If you're not a graphically oriented person (like I'm not), this book is a lifesaver for your design and development efforts. It should remain close at hand as you do your web site design on a daily basis. And even if you *do* know what you're doing, you will likely become a whole lot better at it after reading
Information Dashboard Design. "
-- Thomas Duff,
Duffbert's Random Musings
"This book primarily deals with what the title says. Dashboards. I was not aware ofthe complexity and breadth of this type of interface, but since it is not a forte I usually provide to clients, the book was an interesting read...Well worth the money. Suitable for all designers to get a different perspective on interfaces and a couch jumper for those who are managing reporting systems for clients (inhouse or not)."
-- Todd Yeadon,
Halifax Creative User Group
"Fews writing style is very clear, and hes got great insight into many details about what makes a good dashboard small details like prefering bar charts over pie charts in all but a few cases, or ensuring that youre setting the proper context for visual information.
Im definitely not a great visual design guy, so this books been a great help to me in thinking about how to best represent critical data. Frankly, I think the books a great aid in helping figure out not just dashboards, but how to best represent any critical information in a clear fashion."
-- Jim Holmes,
FrazzledDad
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