You might be fond of strutting around your sales department proclaiming, "Nothing happens until somebody sells something!" As it turns out, you can increase your self-satisfaction by quoting that tired adage in your accounting department, too. Whether you sell products or services, the first sale to a new customer can initiate a flurry of activity, including creating a new customer in QuickBooks, assigning a job for the work, and the ultimate goal of all this effort—invoicing your customer (sending her an invoice, which shows the services and products that you sold and how much she owes) to collect some income.
The people who buy what you sell have plenty of nicknames: customers, clients, consumers, patrons, patients, purchasers, donors, members, shoppers, and so on. QuickBooks throws out the thesaurus and applies one term, customer, to every person or organization that buys from you. To be precise, a customer in QuickBooks is a record of information about your real-life customer. QuickBooks takes the data you enter for customers and fills in invoices and other sales forms with your customers' names, addresses, payment terms, and other information. If you play it safe and define a credit limit, QuickBooks even reminds you when an order puts customers over their limits.
To QuickBooks, a job is simply a record of a real-life project that you agreed, perhaps begged, to perform for a customer—remodeling a kitchen, designing an advertising campaign, or tracking down the safety deposit box that matches your customer's key. Some organizations don't track jobs, and if your company is one of those, you don't have to create jobs in QuickBooks. For example, retail stores sell products, not projects. Even consultants who usually work on projects sometimes work on retainer, which provides a steady income that isn't related to one specific project. In these situations, you simply create your customers in QuickBooks and move on to invoicing them for their purchases without assigning the income to a job.
Regardless of how your organization works, customers and jobs are inseparable in QuickBooks. Both the New Customer dialog box and the Edit Customer dialog box, which you'll meet in this chapter, include tabs for customer information