By Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
First Edition
April 2008
Pages: 186
ISBN 10: 0-596-51683-5 |
ISBN 13: 9780596516833
Press Release
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish.
Full Description
Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.
In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
Cover | Table of Contents | Index | Sample Chapter
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Media reviews
"This book will make you think. Hard. And that’s a good thing. Because you may not be able to outspend or outwork the competition, but you can certainly outthink them. Today, that’s just about all that matters."
-- Seth Godin, Author, Meatball Sundae
"The principles set out in Subject to Change are essential for the design of any product, but especially relevant for the fast-moving
world of web software. It used to be the case that a software product
was designed once, and refreshed every couple of years. Software is no
longer a product. It is a process, a dynamic service that evolves as
it responds to constant interaction with its users. The essence of Web
2.0 design is to create a dynamic framework that harnesses the
collective intelligence of customers in such a way that the software
becomes almost alive. This terrific book teaches the mindset required
for this new kind of design."
-- Tim O'Reilly
"Subject to Change presents complex,
challenging ideas in simple, compelling
language, with illuminating examples and
no shortage of memorable phrases. At once
authoritative and nimble, the book itself is an
example of the kind of experience the authors
admire. No matter who you are, it will change
the way you think about design."
-- Michael Bierut, Partner, Pentagram and Author, 79 Short Essays on Design
