By Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
First Edition
April 2008
Pages: 186
ISBN 10: 0-596-51683-5 |
ISBN 13: 9780596516833
Press Release
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish.
Full Description
Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.
In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
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Book details
First Edition: April 2008
ISBN: 0-596-51683-5
Pages: 186
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Media reviews
"This book will make you think. Hard. And that’s a good thing. Because you may not be able to outspend or outwork the competition, but you can certainly outthink them. Today, that’s just about all that matters."
-- Seth Godin, Author, Meatball Sundae
"The principles set out in Subject to Change are essential for the design of any product, but especially relevant for the fast-moving
world of web software. It used to be the case that a software product
was designed once, and refreshed every couple of years. Software is no
longer a product. It is a process, a dynamic service that evolves as
it responds to constant interaction with its users. The essence of Web
2.0 design is to create a dynamic framework that harnesses the
collective intelligence of customers in such a way that the software
becomes almost alive. This terrific book teaches the mindset required
for this new kind of design."
-- Tim O'Reilly
"Subject to Change presents complex,
challenging ideas in simple, compelling
language, with illuminating examples and
no shortage of memorable phrases. At once
authoritative and nimble, the book itself is an
example of the kind of experience the authors
admire. No matter who you are, it will change
the way you think about design."
-- Michael Bierut, Partner, Pentagram and Author, 79 Short Essays on Design
"Customers don’t care about how innovative
you are. They just want to be happy and
satisfied. Learn from Adaptive Path a passion
for finding and solving the problems that
will matter to customers no matter what the
future brings"
-- Scott Berkun, Author, The Myths of Innovation
"Short, but powerful. Easy to read, yet profound.
I’ve been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful."
-- Don Norman, Author of “Emotional Design” and “Design of Future Things”, Co-Founder Nielsen Norman group
"Subject To Change is one of those books that mark the end of an era of thinking, and challenges companies to rethink their role in the market place. Intelligently written, incredibly easy to understand, and making a lot of sense, it actually puts to word a lot of what I have been seeing in the business world over the last five years...The principles that are outlined in Subject To Change lay down a clear path for the future, and for companies willing to travel down this new highway the rewards will be great. I highly recommend Subject To Change as a road map to the future. "
-- T. Michael Testi, Blogcritics Magazine
"This book outlines how businesses need to change to truly provide products and services that delight, inspire, and serve the needs of their customers. Unlike many other business books, it's not filled with thinly-veiled platitudes...Subject to Change is an honest accounting of the mercurial world of product and services, and how companies can structure their businesses to develop and deliver truly great experiences for the long haul."
-- E. Rutter, Amazon.com
