By Amy Shuen
First Edition
April 2008
Pages: 266
ISBN 10: 0-596-52996-1 |
ISBN 13: 9780596529963
Press Release
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today's Web. This book is about strategy rather than the technology itself.
Full Description
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:
- Flickr, a classic user-driven business, created value for itself by helping users create their own value
- Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
- Social network effects can support a business-ever wonder how FaceBook grew so quickly?
- Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web
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Book details
First Edition: April 2008
ISBN: 0-596-52996-1
Pages: 266
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Media reviews
"Amy Shuen has unlocked the mystery of how the web has morphed into a new and richer user experience that is generating massively valuable business opportunities. We all know the popular stories of 20/somethings creating ventures worth billions in a few short months. Is this just a fad? A bubble? Or is it representative of a deeper shift in information pathways and business models? Dr. Shuen’s insightful guide shines a light on how this new “thing” we call web 2.0 is causing well accepted business theories and practices to be recombined into wholesale disruptions of major industries, creating robust opportunities for the nimble and insightful, and mortal threats to the timid and entrenched."
-- Jerry Engel, Director of the Lester Center for Entrepreneurship at Berkeley and partner, Monitor Ventures
"Fascinating read for Wall Street analysts and investors—providing critical economic frameworks to analyze and value investments within the Web 2.0 paradigm. Reveals the challenges many top companies face when key decision makers define the playing field linearly. Don’t be pennywise and pound foolish in this critical transition period—Read this book and start to think geometrically and exponentially in your strategies or be left vulnerable to companies that embed these frameworks into their organizational DNA."
-- CHRISTA QUARLES SOBER, partner, internet analyst, Thomas Weisel Partners Equity Research
"Competing globally with dynamic capabilities is the top priority of multinational executives and managers everywhere. Rethinking strategy in a highly networked world is the big challenge. How can your company navigate successfully in this turbulent, highly networked and socially connected environment? Read this book to find out how Web 2.0 opens up a surprising new range of corporate strategies and business models you can try out, right from your laptop or Blackberry, in San Francisco, London, Paris, Shanghai or Bangalore."
-- DAVID TEECE, professor U.C. Berkeley and Vice-Chairman, Law and Economics Consulting Group
"The transition from the old static Web to the new dynamic Web creates challenges for all businesses. Managers must decide how to use the web to form richer, more enduring connections to customers. They must embrace the power and stickiness of social networks. If they don't, a competitor will, with disastrous consequences. Amy Shuen's book helps prepare managers for the battle. She offers useful insights into the opportunities and risks associated with the evolving Internet revolution."
-- William Sahlman, Harvard Business School Professor of Entrepreneurship and Senior Associate Dean
"Web 2.0: A Manager's Guide is a fascinating, highly readable book analyzing the evolution of new enterprises including Facebook, LinkedIn, Flickr, and Google. These firms and many others deliver value to both creators and users by capitalizing on user-provided information. Going well beyond a descriptive account, Dr. Shuen poses excellent, very practical strategic and tactical questions, and actions, to consider if planning the application of Web 2.0 principles to other businesses. "
-- Dave Hodges, Professor Emeritus and former Dean of the College of Engineering, UC Berkeley
