Cover | Table of Contents | Index | Sample Chapter | Colophon
Our look is the result of reader comments, our own experimentation, and feedback from distribution channels. Distinctive covers complement our distinctive approach to technical topics, breathing personality and life into potentially dry subjects. The animal appearing on the cover of ASP in a Nutshell is an asp, which is a term applied to various venomous snakes, including the depicted asp viper (Vipera aspis) of Europe as well as the Egyptian cobra (Naja haje), thought to have been the means of Cleopatra's suicide.
Needing to eat at least 5-6% of their body weight in food per week, European asp vipers hunt by lying in wait for approaching prey. After grabbing and biting small rodents or other prey, they release it and wait several minutes for it to stop moving; the generally sluggish viper rarely chases prey. Vipers know their home territory very well, which allows quick escape from their asp-kicking natural enemies, serpent eagles and hedgehogs. This trick hasn't helped them with escape from their greatest threat, the expansion of human civilization, which frequently wipes out large sections of their territory.
The chemical composition of asp viper venom can vary from one population to the next, hampering initial antivenin development until 1896, but few viper bite fatalities occur in Europe today. Edie Freedman designed the cover of this book using a 19th-century engraving from the Dover Pictorial Archive. The cover layout was produced with QuarkXPress 3.32 using the ITC Garamond font. Whenever possible, our books use RepKover(TM), a durable and flexible lay-flat binding. If the page count exceeds RepKover's limit, perfect binding is used.
The inside layout was designed by Nancy Priest and implemented in FrameMaker by Mike Sierra. The text and heading fonts are ITC Garamond Light and Garamond Book. The illustrations that appear in the book were created in Macromedia Freehand 7.0 and screen shots were created in Adobe Photoshop 4.0 by Robert Romano or Rhon Porter. This colophon was written by Nancy Kotary.
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