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Apple Confidential 2.0, Second Edition The Definitive History of the World's Most Colorful Company

By Owen Linzmayer
Second Edition  January 2004 
Publisher: No Starch Press
Pages: 344
ISBN 10: 1-59327-010-0 | ISBN 13: 9781593270100

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Book description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. This updated and expanded edition is full of new quotes, timelines, charts, and photos.
Full Description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

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Media reviews Reviews From the First Edition

"The Apple story...in all its drama"
--The New York Times Book Review

"Linzmayer gives readers a bird's eye view of the once high-flying computer maker...An excellent textbook for Apple historians."
--The San Francisco Chronicle

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Apple Confidential 2.0
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