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Visual Communication in Digital Design

By Ji Yong Park
March 2008
Publisher: YoungJin
Pages: 218
ISBN 10: 89-314-3434-0 | ISBN 13: 9788931434347
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Description

The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography " placing these into a visual structure that always keeps in mind the audiences visual perception.
Full Description

The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography " placing these into a visual structure that always keeps in mind the audiences visual perception.



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Media reviews
"...when reading through this title it really does leave very few stones unturned, paying attention to the more fundamental practices in design and so becoming as riveting a read as it is edifying."
-- Advanced Photoshop, Issue 45


"This is a definitive guide to the "art of visual communication" and how it applies to modern graphic and digital design. "
-- Shannon Hendrickson, SciTech Book News



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Visual Communication in Digital Design
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