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Google Advertising Tools Cashing in with AdSense, AdWords, and the Google APIs

By Harold Davis
January 2006
Pages: 366
ISBN 10: 0-596-10108-2 | ISBN 13: 9780596101084
(Average of 1 Customer Reviews)

Description

This comprehensive guide takes a close look at advertising on the web-how it works and how Google's advertising programs can turn your site into a money maker. Tasks include delivering image ads precisely targeted to your site, and generating text ads that accompany specific search term results. After reading this book, you'll know Google's AdSense and AdWords services inside and out.
Full Description

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Featured customer reviews

Poor Coding Examples, but Good Advertising Information, August 13 2007

Rating:

Submitted by Andy [Respond | View]

I looked through most of the coding examples in this book and nearly all of them are pretty much useless if you are doing anything serious with adsense and adwords. However he does have a good understanding of how the adsense and adwords programs work so I was able to pick up information about that.

Don't bother reading this if you are looking for any kind of technical information, some of the code is bad, and most of it doesn't really do anything that effective. It is a good pickup though if you are looking for understanding on Google, although much of this information is available on the web. I get the feeling he has more of a marketing/business background as opposed to computers.

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Media reviews
"Many of the abbreviations common to advertising (like CPC) were a bit foreign to me, but after this material I now have a much better understanding of what's going on. If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn't venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar."
-- Thomas Duff, Duffbert's Random Musings

"If you're new to SEM and want a guide to help you get started with Google AdWords and AdSense, consider picking up a copy ofGoogle Advertising Tools. This O'Reilly Media book by Harold Davis is the most basic introduction to the topic I've seen yet. It will mostly appeal to SEM newcomers."
-- Chris Sherman, ClickZ

"If you want to make money out of your web site, this is the best guidance manual I have come across for a long time. Ignore the title: it's not just about Google. Harold Davis deals with all the routes you can go down to generate income from pages you put on line....I liked his explanations because they were clear and easy to understand. Everything is spelled out in simple steps, and there's a screenshot illustrate almost every stage of the processes he describes. All this, and there are lots of web resources and services listed as well, just waiting to be followed up."
-- Roy Johnson, Mantex

"… a sorely needed reference for anyone trying to make money with Google online… All in all, the book takes what can be a dizzying world of online advertising with Google and makes it simple. The author is concise and to-the-point providing examples and snippets of code to drive the point home. The book is a must for anyone looking to make money online and maximize their returns."
--John Bambenek, Blogcritics.org, March 2006

"This is a practical book for new people or technically inclined people about how to use the Google advertising services to make money. Harold Davis has done an extraordinary work to put together Google Advertising Tools and services…A perfect book for all new web publishers out there who are dreaming to make money online as well as build online communities. I highly recommended this book…"
--"Nixcraft," Linux Books, February 2006

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"Serious, solid information that can offer you a real return on investment on your book-buying dollar."
--Thomas Duff, Duffbert's Random Musings

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