Subject To Change: Creating Great Products & Services for an Uncertain World

Errata for Subject To Change: Creating Great Products & Services for an Uncertain World

Submit your own errata for this product.


The errata list is a list of errors and their corrections that were found after the product was released. If the error was corrected in a later version or reprint the date of the correction will be displayed in the column titled "Date Corrected".

The following errata were submitted by our customers and approved as valid errors by the author or editor.

Color Key: Serious Technical Mistake Minor Technical Mistake Language or formatting error Typo Question Note Update



Version Location Description Submitted By Date Submitted Date Corrected
Printed
Page 16
1st paragraph, last sentence

"The experiences people have… IS the real differentiator" — should be ARE because the subject of the sentence is “experiences" — "experiences ARE the real differentiator."

Anonymous    Jun 01, 2008
Other Digital Version
16
1st paragraph, last sentence

"The experiences people have… IS the real differentiator" — should be ARE because the subject of the sentence is “experiences" — "experiences ARE the real differentiator."

Anonymous    Jun 01, 2008
Printed
Page 20
2nd paragraph

says "Starbuck’s"—should be "Starbucks"

Anonymous    Jun 01, 2008
Other Digital Version
20
2nd paragraph

says "Starbuck’s"—should be "Starbucks"

Anonymous    Jun 01, 2008
Printed
Page 24
Under "Maintaing Experiential Focus," last sentence

"You can go it on your own." Should probably be changed to be "do it on your own"?

Anonymous    Jun 01, 2008
Printed
Page 24
3rd paragraph"...teams' concerns for features, data, and

technology TRUMPS serving the customer"—should be TRUMP because the subject of the sentence is "concerns"—"teams' concerns TRUMP…"

Anonymous    Jun 01, 2008
Other Digital Version
24
Under "Maintaing Experiential Focus," last sentence

"You can go it on your own." Should be changed to be "do it on your own"?

Anonymous    Jun 01, 2008
Other Digital Version
24
3rd paragraph"...teams' concerns for features, data, and

technology TRUMPS serving the customer"—should be TRUMP because the subject of the sentence is "concerns"—"teams' concerns TRUMP…"

Anonymous    Jun 01, 2008
Printed
Page 26

The numbers on the graph are taken out too many decimal places. should be 10%, 20%. etc

Anonymous    Jun 01, 2008
Other Digital Version
26

The numbers on the graph are taken out too many decimal places. should be 10%, 20%. etc

Anonymous    Jun 01, 2008
Printed
Page 104

In the diagram, the first text should read Bain & Company, not Baln & Company

Anonymous    Jun 01, 2008
Other Digital Version
104

In the diagram, the first text should read Bain & Company, not Baln & Company

Anonymous    Jun 01, 2008