Errata

Errata for Conversion Optimization

Submit your own errata for this product.

The errata list is a list of errors and their corrections that were found after the product was released.

The following errata were submitted by our customers and have not yet been approved or disproved by the author or editor. They solely represent the opinion of the customer.

Color Key: Serious technical mistake Minor technical mistake Language or formatting error Typo Question Note Update

Version	Location	Description	Submitted by	Date submitted
PDF	Page 23 2nd table, 2nd row	Dear Sir, There is a minor miscalculation on page 23: Goal A 0.18% 1.8 $30 $54 Goal B 0.80% 12 $5 $60 Goal B: 0.8% x 1000 = 8 and not 12 as stated. Therefore the result should be 8 x 5 = 40. I hope that this will help you to improve the book (which I like so far!) Kind regards, Mark Oosterhuis	Anonymous	Dec 05, 2010
Printed	Page 23 2nd table, 2nd row	HI I agree Mr. Mark Oosterhuis: "There is a minor miscalculation on page 23: Goal A 0.18% 1.8 $30 $54 Goal B 0.80% 12 $5 $60 Goal B: 0.8% x 1000 = 8 and not 12 as stated. Therefore the result should be 8 x 5 = 40. " Best wishes, Fernando Barreto	Fernando Luiz Barreto	Nov 15, 2011
Printed	Page 23 Table 2 & Table 3	The tables on page 23 are incorrect. The Number of Conversions for Goal B for the first design should equal 8. Also, where did the 0.50% Conversion Rate for Goal B for the second design come from, that should be 0.33%; making the Number of Conversions equal 3.3.	Amanda Sala	Jun 05, 2012
Printed	Page 34 Last Bullet In The "Note" Section	The note states reasons for why "your competitors are willing to spend a lot more per click," but the last bullet states the following, "Your competitors have been advertising for a long time, and they are able to lower their PPC spend." Shouldn't it say "increase" instead of "lower"?	Amanda Sala	Jun 05, 2012