Media praise for Conversion Optimization

"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."
-- Avinash Kaushik, Author of Web Analytics 2.0 and Web Analytics: An Hour A Day

"Khalid Saleh and Ayat Shukairy are two of the world’s leading practitioners of conversion optimization, and they distilled their years of experience into this terrific book that guides you on the journey from clicks to sales. This is a must-read for online marketers and web operations managers alike."
-- Scott Brinker, President & CTO, ion interactive

"I am always surprised by the value of picking up a good compilation of insights, examples and recommendations and getting refreshed. Is it time for a new bottleneck review or a Life Time Value recalculation? When did you last spend time on your bounce rate? Have you updated your personas? Khalid Saleh and Ayat Shukairy have been there and done that and share lessons learned in a very readable and informative way. Refer to this book and get instruction on the things you know you should be doing. It will pay off in sales."
-- Jim Sterne, Founder, eMetrics Marketing Optimization Summit, Chairman, Web Analytics Association