Media praise for Web Site Measurement Hacks
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"... an excellent book, written in an accessible, yet authoritative style. If you're doing search marketing but aren't doing much with measurement, buy this book immediately. And if you already are gaining insights from web analytics and measurement tools, the book will likely offer a number of new insights, techniques or tools that will help you get even more out of your search marketing campaign."
-- , SearchEngineWatch.com
"Author Eric Peterson has done an outstanding job of writing a book that is designed to help you know what to do to gain insight into how people use your web site--the bits and bytes of information that will help you better explore, understand, and unearth information about how people interact with their sites...This excellent book will get you up to speed on what you need to know to build an effective measurement program."
-- , Amazon.com