Media praise for Web 2.0: A Strategy Guide
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"Amy Shuen has unlocked the mystery of how the web has morphed into a new and richer user experience that is generating massively valuable business opportunities. We all know the popular stories of 20/somethings creating ventures worth billions in a few short months. Is this just a fad? A bubble? Or is it representative of a deeper shift in information pathways and business models? Dr. Shuens insightful guide shines a light on how this new thing we call web 2.0 is causing well accepted business theories and practices to be recombined into wholesale disruptions of major industries, creating robust opportunities for the nimble and insightful, and mortal threats to the timid and entrenched."
"Fascinating read for Wall Street analysts and investorsproviding critical economic frameworks to analyze and value investments within the Web 2.0 paradigm. Reveals the challenges many top companies face when key decision makers define the playing field linearly. Dont be pennywise and pound foolish in this critical transition periodRead this book and start to think geometrically and exponentially in your strategies or be left vulnerable to companies that embed these frameworks into their organizational DNA."
"Competing globally with dynamic capabilities is the top priority of multinational executives and managers everywhere. Rethinking strategy in a highly networked world is the big challenge. How can your company navigate successfully in this turbulent, highly networked and socially connected environment? Read this book to find out how Web 2.0 opens up a surprising new range of corporate strategies and business models you can try out, right from your laptop or Blackberry, in San Francisco, London, Paris, Shanghai or Bangalore."
"The transition from the old static Web to the new dynamic Web creates challenges for all businesses. Managers must decide how to use the web to form richer, more enduring connections to customers. They must embrace the power and stickiness of social networks. If they don't, a competitor will, with disastrous consequences. Amy Shuen's book helps prepare managers for the battle. She offers useful insights into the opportunities and risks associated with the evolving Internet revolution."
"Web 2.0: A Manager's Guide is a fascinating, highly readable book analyzing the evolution of new enterprises including Facebook, LinkedIn, Flickr, and Google. These firms and many others deliver value to both creators and users by capitalizing on user-provided information. Going well beyond a descriptive account, Dr. Shuen poses excellent, very practical strategic and tactical questions, and actions, to consider if planning the application of Web 2.0 principles to other businesses. "
"Lets face it: while we all cant stop raving about the beauty of social media and Web 2.0, we are still not very good in monetizing this trend other than by selling ads or making a smashing IPO. Web 2.0: A Strategy Guide, written by Amy Shuen, tries to help us with this part by talking about Web 2.0 from a strategy perspective, the major Web 2.0 concepts and its effects (not technologies) and real life cases as Flickr, Google and Amazon. This book tries to bridge the gap between the yet relatively limited knowledge of business people on Web 2.0 so perhaps its not a book for early adopters as we might all be. But when you are in business, looking for a strategy book on Web 2.0 this might be the one you are looking for. "
-- , Booklist 2.0
"After flipping through the book I started reading it and couldn't stop. I had to travel to Munich the other day I boarded the plane with nothing else but the book and my boarding pass. I received the book on Thursday and finished reading it on Saturday...I expect this book to become one of the "must-read" in business as well as technical classes as more and more business models evolve in a Web 2.0 environment."
-- , Slashdot.org
"In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (shes taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isnt a book filled with hypeit provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies...I recommend this book for tech neophytes who know that they need to learn more about Web 2.0, and for seasoned experts who want to gain exposure to a rich set of casesalong with questions that will compel them to dig deeper on the topic. "
-- , Rubicon Consulting
"...the Web 2.0: A Strategy Guide by Amy Shuen is one the best books Ive seen, and I had to go out and buy it - had to have it. "
-- , The Analytics Guru
"If you are a developer thinking of starting your own Web 2.0 business and want to learn more about the business side and business models involved in the Web 2.0 world, this book is for you. If you currently run a business and want to know how you can integrate the strategies and methodologies of Web 2.0 into your current business, this book is for you. Bottom line, if you are involved or are thinking of getting involved in the new Web 2.0 economy this book is a must have."
-- , IT Book Zone
"This is a great book that puts Web 2.0 in business terms. Normally, I read books that deal in gory technical details--not books that speak in business terms. But given that caveat, I felt this did a really good job describing Web 2.0 concepts and illustrating how they can be monetized. "
-- , Amazon.com
"Recommended to anyone with an interest in online business development that doesn't have a comfortable understanding of current online business trends and systems."
"In fact, if you are looking to start a new business this is a book that you cannot do without. "
-- , Computer and Internet Tips