Media praise for Online Marketing Inside Out
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"Online Marketing Inside Out appealed to me on several levels. First, my experience is that most Sitepoint publications are clear and useful. Second, the authors have impeccable references, with Eley being the Interactive Director for Kelsey Advertising and Design and Tilley being Sitepoint's own marketing director...This book is clear, well organized, and conservative. Using what they present will not take too much time and also will not get you in trouble. "
-- , Blogcritics.org
"For those just getting started, Online Marketing is a good book to have on your desk."
-- , YYZtech.ca
"All in all, Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, and contextual advertising. "
-- , Sacramento Book Review
"If you need an easy-to-read book about the ins and outs of online marketing, including how to make the most of e-mails, search engines and social media, Online Marketing Inside Out: Reach New Buyers Using Modern Marketing Techniques is the book for you."
-- , NICHE Magazine, Winter 2010
"...an indispensable instruction manual and reference guide ...very highly recommended and invaluable for aspiring entrepreneurs, small business owners, and corporate executives charged with the responsibility for designing, developing, and implementing a competitive and successful online marketing program."
-- , The Midwest Book Review: Wisconsin Bookwatch
"This is a modern book covering current opportunities for marketing on the web which will allow you to direct your maqrketing efforts in the directions that are currently the most approriate and not waste time on methods that may have worked several years ago but which are no longer effective today."
-- , Ask Felgall
"Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by."
-- , Computer and Internet Tips