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By Eric T. Peterson
August 2005
Pages: 430
Series: Hacks
ISBN 10: 0-596-00988-7 |
ISBN 13: 9780596009885
(Average of 2 Customer Reviews)
This convenient guidebook helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. You'll learn the definitions of commonly used terms, how to gather crucial marketing data, how to drive potential customers to action, and more. It's the technology companion that every site operator needs.
Full Description
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.
Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:
- definitions of commonly used terms, such as "key performance indicators" (KPIs)
- how to drive potential customers to action
- how to gather crucial marketing and customer data
- which features are useful and which are superfluous
- advanced techniques that senior Web site analysts use on a daily basis
It's the technology companion that every site administrator needs.
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Cover | Table of Contents | Index | Sample Hacks
Book details
First Edition: August 2005
Series:
Hacks
ISBN: 0-596-00988-7
Pages: 430
Average Customer Reviews: (Based on 2 Reviews)
Featured customer reviews
Disappointed that Example Code is Not Available for this Book, June 15 2007
No example code is available on Mr. Peterson’s web site or O’reilly’s site for this book.
Going to the author's web site, where the book indicates the example code should be located: http://www.webanalyticsdemystified.com/byo/ , I see this comment: “We're in the process of cleaning up the code referenced throughout the book and hope to have it available via this page very soon. "If you need the code right away, please feel free to email the book's author, citing the code and/or hack that you'd like.” I have emailed the author, with no response.
O’reilly books are known for good example code, however, I have recently experienced these same issues with other O’reilly books (“Essential PHP Security” by Chris Shiflett for example) . The example code is not available on the O’reilly site and the authors either don’t make the code available, as advertised in the books, or intentionally only allow readers to down load individual examples rather than a single zip file.
I am a bit confused as to why a publishing company with such a good reputation would state (page 4 of Web Site Measurement Hacks): “All of the files and code necessary to run the application described throughout the book are available at http://www.webanalyticsdemystified.com/byo/ and are freely available as open source code”, if there is no intention of actually making the code available to the purchaser of the book.
I am very discouraged by this situation. I will think long and hard the next time I am presented with the decision to purchase another O’reilly book with associated example code.
A Excellent Book, August 31 2005
Excellent book THAT goes beyound basic click through and page views and business metrics. Great examples and hacks.
Media reviews
"... an excellent book, written in an accessible, yet authoritative style. If you're doing search marketing but aren't doing much with measurement, buy this book immediately. And if you already are gaining insights from web analytics and measurement tools, the book will likely offer a number of new insights, techniques or tools that will help you get even more out of your search marketing campaign."
-- Chris Sherman, SearchEngineWatch.com
"Author Eric Peterson has done an outstanding job of writing a book that is designed to help you know what to do to gain insight into how people use your web site--the bits and bytes of information that will help you better explore, understand, and unearth information about how people interact with their sites...This excellent book will get you up to speed on what you need to know to build an effective measurement program."
-- John Vacca, Amazon.com
