Fashioning Data: A 2015 Update

Data Innovations from the Fashion Industry

Fashioning Data: A 2015 Update

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While many dismiss the fashion industry as frivolous, it's a very big, demanding, and profitable business—projected to create $3.75 trillion in revenues in 2016. Today's fashion industry has embraced big data analytics in every part of the product lifecycle. In this updated O’Reilly report, you’ll learn how fashion brands and startups alike are using data in shrewd ways that other industries would do well to incorporate.

By interviewing experts throughout the industry, Liza Kindred and Julie Steele reveal that fashion companies are finding ways to turn self-expression and identity—two things that are difficult to quantify—into actionable data. You’ll learn that fashion’s success in this endeavor is partly based on a willingness to pursue difficult data techniques, such as visual search and natural language processing.

This report also explores:

  • The challenges of using algorithms to predict style preferences
  • How fashion companies are using natural language processing
  • What startups are doing to capture structured data from photographs
  • How companies are digitally tackling the fit of menswear
  • The value in using in-store smart fixtures to collect and share data

Liza Kindred is the founder of fashion tech think tank Third Wave Fashion, editor of Third Wave Magazine, the world’s first print magazine dedicated to fashion tech and wearables, and the author of the upcoming O’Reilly book How We Buy Now.

Julie Steele is Director of Communications at Silicon Valley Data Science and coauthor of Beautiful Visualization and Designing Data Visualizations (both O’Reilly).

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Liza Kindred

Liza Kindred

Liza Kindred is a leading expert on how technology is changing how we buy things now–and into the future. She has spent the last 15 years working with Fortune 500 clients, consulting for top publishers, and advising dozens of startups. Liza spent six years as the Managing Partner of cutting edge open source development company Lullabot, who produced award winning work for clients including Sony Music, Martha Stewart Living Omnimedia, Viacom, and MSNBC.

In 2011, she founded Third Wave Fashion, a consultancy that helped create and define fashion tech, where she helped companies like Microsoft, Vodafone, Bloomingdales, Zappos, Hearst, and Condé Nast blend fashion together seamlessly with technology. In 2017, Liza launched Mindful Technology, a company committed to helping those that build and use technology to harness technology's power to facilitate human connection.

Liza was recently nominated for the 2017 Women in Retail Women2Watch list. Her work has been covered by the New York Times, San Francisco Chronicle, Entrepreneur Magazine, and the Wall Street Journal. Liza lives in Brooklyn with her husband Josh Clark, her daughter Veronika, and their rescue dog Eddie