Getting Analytics Right

Answering Business Questions with More Data in Less Time

Getting Analytics Right

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Ask vital questions before you dive into data

Are your big data and analytics capabilities up to par? Nearly half of the global company executives in a recent Forbes Insight/Teradata survey certainly don’t think theirs are. This new book from O’Reilly examines how things typically go wrong in the data analytics process, and introduces a question-first, data-second strategy that can help your company close the gap between being analytics-invested and truly data-driven.

Authors from Tamr, Inc. share insights into why analytics projects often fail, and offer solutions based on their combined experience in engineering, architecture, product strategizing, and marketing. You’ll learn how projects often start from the wrong place, take too long, and don’t go far enough—missteps that lead to incomplete, late, or useless answers to critical business questions.

Find out how their question-first, data-second approach—fueled by vastly improved data preparation platforms and cataloging software—can help you create human-machine analytics solutions designed specifically to produce better answers, faster.

Getting Analytics Right was written and presented by people at Tamr, Inc., including Nidhi Aggarwal, Product and Strategy Lead; Byron Berk, Customer Success Lead; Gideon Goldin, Senior UX Architect; Matt Holzapfel, Product Marketing; and Eliot Knudsen, Field Engineer. Tamr, a Cambridge, Massachusetts-based startup, helps companies understand and unify their disparate databases.

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Matthew Holzapfel

Matthew Holzapfel

Matt Holzapfel is an independent procurement consultant at Tamr Inc. Prior to consulting with Tamr, Matt held positions in Strategy at Sears Holdings and Strategic Sourcing at Dell, where he led the implementation of new sourcing techniques to significantly lower procurement costs. Matt has a BS in Mechanical Engineering from the University of Illinois at Urbana-Champaign and is a recent graduate of Harvard Business School.

Eliot Knudsen

Eliot Knudsen

Eliot Knudsen is a Field Architect at Tamr where he works on technical implementation and deployment. He's worked with fortune 100 clients to dramatically reduce spend by unifying sourcing data and implementing procurement analytics. Prior to Tamr Eliot was a Data Scientist in Healthcare IT, applying machine learning to patient-provider matching algorithms. Eliot is a graduate of Carnegie Mellon University where he studied computational mathematics, statistics and machine learning.

Nidhi Aggarwal

Nidhi Aggarwal leads strategy and marketing at Tamr. Prior to joining Tamr, Nidhi founded Cloud vLab, makers of qwikLAB, a software-learning platform used to create and deploy on-demand lab environments. In the years before Cloud vLab, Nidhi worked at McKinsey & Company, advising Fortune 150 companies on big data strategy. Nidhi holds a PhD in computer science from the University of Wisconsin-Madison.

Byron Berk

With over 20 years of experience in consulting services and software, Byron Berk currently leads the Customer Success team at Tamr, Inc. Prior to joining Tamr, Byron was the Director of Professional Services and Training for Hewlett-Packard’s software business unit, where he led the development of the services and education organization for HP Vertica. Byron is a graduate of Dartmouth College and has an MBA from Babson F.W. Olin Graduate School of Business.

Gideon Goldin

Gideon Goldin is User Experience Architect at Tamr, where he focuses on product research and design. Prior to Tamr, Gideon served as a university lecturer and co-founder of DataScale Consulting, a data science and user experience firm. He holds a Masters in Human-Computer Interaction and a PhD in Cognitive Science from Brown University.