Rapid Techniques for Mapping Experiences

Rapid Techniques for Mapping Experiences

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If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.

Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. You’ll learn how to:

  • Initiate: define the scope, focus, and structure of your project, as well as how you intend to use the map
  • Investigate: learn rapid techniques for conducting the internal and external research you need to create your diagram
  • Illustrate: help others visualize the experience and find a common understanding
  • Align: use workshops to evaluate the mapping effort and produce actionable ideas

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Jim Kalbach

Jim Kalbach

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success with MURAL, a leading online whiteboard for digital collaboration. Previously, Jim has worked with large companies, such as Audi, SONY, Elsevier Science, Lexis Nexis, Citrix, and eBay, among others. Before returning to the US in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany. Jim’s plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first book, Designing Web Navigation (O’Reilly). His second book, Mapping Experiences (O'Reilly), is due out in 2015. He blogs at http://www.experiencinginformation.com and tweets at @jimkalbach