Pitching Your IoT Project

How to Get Executive Buy-In

Pitching Your IoT Project

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If you're a developer trying to get corporate buy-in for an IoT project, you need to understand that this pitch is much different than one for a typical new product or technology buy. Without fully realizing it, you may be asking for many things in one pitch: new approaches to interdepartmental communication, new ways to make management decisions based on the data your project will generate, new forms of customer interaction, and/or even major changes in staffing.

This report from veteran O’Reilly editor Andy Oram delivers practical advice for preparing a compelling IoT pitch to CxO-level execs. Not only will you need to demonstrate how your project will improve the product, the customer experience, or the manufacturing or delivery processes, you also should be aware of how these changes will affect your relationships with suppliers, customers, and even competitors. This report explores the challenges and provides strategies for a successful pitch.

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Andy Oram

Andy Oram

Andy Oram is an editor at O'Reilly Media, a highly respected book publisher and technology information provider. An employee of the company since 1992, Andy currently specializes in open source, software engineering, and health IT, but his editorial output has ranged from a legal guide covering intellectual property to a graphic novel about teenage hackers. His work for O'Reilly includes the influential 2001 title Peer-to-Peer, the 2005 ground-breaking book Running Linux, and the 2007 best-seller Beautiful Code. Andy also writes often for O'Reilly's Radar site (http://radar.oreilly.com/) and other publications on policy issues related to the Internet and on trends affecting technical innovation and its effects on society. Print publications where his work has appeared include The Economist, Communications of the ACM, Copyright World, the Journal of Information Technology & Politics, Vanguardia Dossier, and Internet Law and Business. His web site is www.praxagora.com/andyo.