Sebastopol, CA--"PayPal wasn't the first company to build an online payment system, but it might as well be the last," say Shannon Sofield, Dave Nielsen, and Dave Burchell, authors of the new PayPal Hacks (O'Reilly, US $24.95). With PayPal, individuals can do business over the Internet with ease, while developers can tap all the power of the eCommerce giant with only a few lines of code. "It's not surprising that PayPal is being touted as the payment platform of the future. But for those who learn what it can already do, it may mean making profits today," the book explains.
In PayPal Hacks, PayPal insiders and experienced solution providers Sofield, Nielsen, and Burchell take readers through the joys and rigors of using and developing with PayPal. Whether they're building an eCommerce site using PayPal as a payment platform or simply trying to pay for an item purchased through eBay, readers will find all the tricks, tips, and tools they need to buy and sell smarter and safer, make more money, and have fun doing it.
Written for all PayPal users--from those creating their first PayPal accounts to those developing sophisticated eCommerce sites--Paypal Hacks shows readers how to:
A must-have for anyone who has (or is contemplating) a PayPal account, this book includes hacks for paying from a cell phone, disputing merchandise payments, lowering seller fees, using button encryption, building an order-tracking page, offering discount coupons and tiered subscriptions, tracking Google referrals, and plenty more.
PayPal Hacks delivers dozens of easy-to-follow procedures and countless timesaving tools and clever tips for customizing the Web's favorite payment system to make online financial transactions even smoother, more convenient, and more flexible--as well as a whole lot more profitable.
Shannon Sofield, Dave Nielsen, and Dave Burchell
ISBN 0-596-00751-5, 343 pages, $24.95 US, $36.95 CA
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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