Sebastopol, CA—Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. Building Social Web Applications (O'Reilly, US $34.99) by Gavin Bell provides practical solutions to the tough questions you'll face when building an effective community site—one that makes visitors feel like they've found a new home on the Web.
If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.
This book will help you:
For a review copy or more information please email kathrynb@oreilly.com Please include your delivery address and contact information.
Gavin Bell is one of a group of volunteers behind talkeuro.com, development notes for which are on betageek.co.uk. Gavin designs social web applications for the Nature Publishing Group. He is an interaction designer, community advocate and product manager. His weblog is takeoneonion.org.
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For more information about the book, including table of contents, index, author bios, and cover graphic, see:
http://www.oreilly.com/catalog/9780596518752
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