You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.
"With the growing number of sites on the net--it takes knowledge and experience to stay on top," says Jerkovic. "Getting to the top of search engine results often requires multiple factors to work in your favor. SEO is not a one-time thing. If you are thinking of crreating a new site, read this book before making your move. If you already have a site, you may want to do the same or just skip to your particular area of interest. Accordingly, you can read SEO Warrior from cover to cover or use it as a reference. I recommend going with the first approach and then coming back to the book as you see fit."
With this book in hand, you will learn how to:
"This is a smart book for those who want to put the science into the art and the science of search engine optimization."
--Soren Ryherd, President, Working Planet Marketing Group
For a review copy or more information please email firstname.lastname@example.org Please include your delivery address and contact information.
John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. John maintains an SEO blog at http://www.seowarrior.net.
For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596157074
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
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