"Apple has used nonconformity as a sales pitch; Tekserve lives the
--The New York Times
Sebastopol, CA--The press has called Tekserve Corporation the iconoclastic Macintosh repair store in New York City, "The Epicenter of Mac Culture in NYC," "The leader in Apple triage services," and "warm and eclectic-maybe even a little eccentric."
Unfortunately, not everyone can get down to Tekserve's West 23rd Street location for the clear, concise, expert Mac troubleshooting advice that Tekserve's owners dispense. For the rest of us, O'Reilly & Associates has published the Macintosh Troubleshooting Pocket Guide (US $12.95), written by the owners of "the world's best Macintosh repair shop."
This slim pocket guide has the answers to frequently asked Macintosh troubleshooting questions. Imagine the idiosyncratic record store of the movie "High Fidelity," or the popular "Car Talk" show on National Public Radio, and you'll have a good idea of this book's flavor.
Tekserve has long provided its customers with a free "Frequently Asked Questions" document to cover the most common troubleshooting questions. "We recently discovered this FAQ sheet and realized that--like New York itself--it was too good to leave just for the New Yorkers," says Tim O'Reilly. "With the help of David Lerner and Aaron Freimark of Tekserve, we turned this FAQ sheet into the 'Macintosh Troubleshooting Pocket Guide.'"
The "Macintosh Troubleshooting Pocket Guide" covers the most common user hardware and software troubles, from disks stuck in drives to lost files. It's not just a book for Mac OS X (although it includes tips for OS X and Jaguar, the latest release), but for anyone who owns a Mac of any type--there are software tips going back as far as OS 6.
Macintosh Troubleshooting Pocket Guide
By David Lerner, Aaron Freimark, Tekserve Corporation
0-596-00443-5, Order Number: 4435
80 pages, $12.95 US, $20.95 CA
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
PRESS QUERIES ONLY