October 7, 1998


SEBASTOPOL, CA--Tim O'Reilly, founder, President, and CEO of O'Reilly & Associates, has joined the board of Andromedia, the leading supplier of marketing solutions for e-commerce. Today at Internet World, Andromedia announced a merger with web personalization company LikeMinds, which was formed in 1997 with the backing of O'Reilly & Asssociates and private investors. The company will combine Andromedia's real-time web site activity analysis software with LikeMinds' personalization technology to provide web marketing software that analyzes customer behavior and preferences, delivers custom content based on that analysis, and provides web marketers with real-time reports.

"The combination of LikeMinds and Andromedia technologies creates unique opportunities for both personalizing the user experience and optimizing the web developer's efforts," O'Reilly stated. "It also creates an enormous opportunity to optimize offline marketing and business planning using information derived from online interactions."

O'Reilly also serves on the boards of the Internet Society, Electronic Frontier Foundation, ActiveState, Songline Studios, and Travelers Tales.

O'Reilly & Associates is recognized worldwide for its definitive technical books, award-winning software, technical conferences, and innovative web-based courses. From their pioneering bestseller The Whole Internet User's Guide & Catalog (the book that introduced the Internet to the public) to GNN (the first Internet portal and commercial website) to WebSite (the first web server software for desktop PCs), O'Reilly has been at the forefront of Internet development. The company's active support of open source software (aka free software) extends beyond its publishing program. O'Reilly has taken the lead in promoting and legitimizing open source software by hosting the April, 1998 Open Source Summit and producing Open Source Developer Day and the annual Perl Conference.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.


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