Joey Lott is a founding partner of The Morphic Group, a Flex and Flash consulting company. At The Morphic Group Joey serves as a technology director, building some of today's most innovative Flex applications and advocating for the use and adoption of agile software development methodologies. He has written many books on Flex and Flash-related technologies, including Programming Flex 3, ActionScript 3 Cookbook, Adobe AIR in Action, and Advanced ActionScript 3 with Design Patterns.
"This book is a must have for any Flash developer. Even if you are new to ActionScript, this book offers a quick off the-the-shelf reference for many of the common (and uncommon) tasks faced by the day-to-day developer. With names like Keith Peters and Joey Lott taking the author credit, you know you are getting an experienced, well-written book that is sure to deliver. The book offers complete coverage, from the basics to remoting and socket development. "
"This title contains everything you need to know to add Flex applications to web pages..."
"The authors say in the "Who is This Book for" section the intended audience is "anyone looking to learn more about Flex 2." They note that this is a "diverse group" and attempt to cater to everyone. The next paragraph contradicts that by explaining that in order to "get the most form this book", it is best that the reader understand OO, runtime environments, byte code, compilers, ActionScript, Java, C, C#, or another language."
"This is the book that tempted me to get started using Flex 2. At first glance I found the info informative enough to make me want to check out Flex programming and have since purchased a copy of Flex 2."
"Programming Flex 2 is written by Chafic Kazoun and Joey Lott, one a new name to tech literature, the other an old pro, and is, I can say quite unreservedly, excellent. There aren't many Flex books out there yet. I've tried a few and haven't really got on too well with them so far, but this one spoke to me very clearly. It takes a highly technical angle, and is very exacting in the way it explains the technology, which was an approach I appreciated. At no point did I feel I was getting anything less than a full understanding of what was going on. Particularly good is the way that MXML, the mark-up language Flex uses, is consistently explained with reference to how it translates into ActionScript, something I felt other Flex books skipped over but is essential to understanding it as a programmer."
"Indeed, Programming Flex 2 is more than just a desktop reference. Packed with practical insight into this new technology, this comprehensive resource teaches readers not only how to build Flex applications, but also how Flex fundamentally works...I found this book to be very helpful while staying user friendly. Once again, OReilly scores success with another brilliant resource! I would highly recommend this book to any developer who wants to learn more about Flex and all the exciting possibilities it can provide."
"Personally, I learn the most when I dive right into the Flex documentation. However, I know a lot of folks like to grab a physical book and read it a little further away from their computer monitor. Programming Flex 2 is the best hard-copy source for Flex information that Ive found so far. Its a little less dry than the documentation, and Chafic and Joey present you with the essential knowledge to get you started developing with Flex very quickly. Youll find this book on my personal list of recommendations, and I hope you enjoy as I have."
"If you have a background consistent with this language, so much the better, because the code examples eventually get pretty involved. Advanced readers will appreciate the book's treatment of MXML and the FlexBuilder Toolset. Kazoun and Lott's book has something for everyone (well...relevant to Flash programming). If you want to learn to develop web applications that will run in flash and expand your knowledge base in this new technology, you've come to the right place with Programming Flex 2."
"If you are newcomer to the world of Flash programming and want to see what the future of the Flash platform is, then I heartily recommend this book. If you are already savvy with Actionscript (the version that Flex 2 supports is 3.0) then you may still find some value in this book due to its' coverage of MXML and theFlexBuilder toolset."
"Each topic is grouped to provide information on specific problems so they can be accessed quickly and easily. This allows for the book to be used as a reference so you don't have to read it from cover to cover & you could if you wanted to however. Along with each topic, this book provides many useful code examples. Not only that, but the authors explain why they used the code approach they did for that example. That brings up another bonus point for this book; its simplicity. The book is extremely easy to understand. It does not however gloss over the more intricate points of a and goes into great detail without overwhelming the reader. "
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