Marc Hedlund is an entrepreneur working on a personal finance startup, Wesabe where he is Chief Product Officer. (He also blogs at Wheaties for Your Wallet.) Before starting Wesabe, Marc was an entrepreneur-in-residence at O'Reilly Media. Prior to that, he was VP of Engineering at Sana Security, co-founder and was CEO of Popular Power, a distributed computing startup, and founder and general manager of Lucas Online, the internet subsidiary of Lucasfilm, Ltd. During his early career, Marc was Director of Engineering at Organic Online, and was CTO at Webstorm, where he wrote one of the Internet's first shopping cart applications in 1994. He is a graduate of Reed College.