Kelli Richards, a veteran in the digital music/media arena over the past two decades, is the president of the All Access Group, where she connects the dots between major content brands, established artists, dynamic technology companies, and consumer brands to create innovative and profitable alliances. She has rich experience as an executive and strategist with both mainstream entertainment (EMI, others) and technology companies (including Apple Computer, SGI, and Philips), where she focused on developing traditional and digital music and entertainment initiatives for each. Kelli also pioneered the first Internet-based artist subscription service, PatroNet, with Todd Rundgren in the mid-’90s. And she has been a producer of awards shows, digital music/media conferences, and celebrity fundraisers. Kelli co-authored the books The Art of Digital Music, Project Millennials, and Create the Business Breakthrough You Want.