EffectiveUI is an award winning and leading provider of rich Internet applications (RIAs) that delivers highly usable, interactive, expressive Web sites and applications. Bringing together expertise and skills in user experience strategy and design, application development and usability testing, EffectiveUI helps today's most respected brands deepen customer engagement by enabling more compelling, dynamic and useful customer interactions.
The company leverages Flash, Flash Lite, Flex 3, AIR and Silverlight technologies to create powerful and results-based business and consumer applications for major Fortune 1000 companies, including eBay, GE Health, NBC Universal, United Airlines, Discovery Channel, Dow Jones, T. Rowe Price and Adobe.
"This invaluable review of the Processes & Business Benefits of User Interface/User Experience Design, provides so much unique and hard won insight into the process of developing superior user interfaces, the goals of users and the business, and in quantifying the benefits of UX design that I can only award it an outstanding Five Star review."
--Ira Laefsky, Amazon.com