Justin Cutroni

Justin Cutroni

Digital Analytics Guru

Areas of Expertise:

  • Digital Analytics
  • Google Analytics
  • Website Testing
  • Online Business Optimization
  • Online Marketing
  • consulting
  • speaking
  • training
  • writing

Justin is a blogger, author, and the Analytics Advocate for Google. Some of Justin's former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway.

Justin commonly works with executive to help them understand how they can leverage digital analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data.

Justin is an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O'Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O'Reilly, 2010).

In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 and 2013 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.

Google Analytics Google Analytics
by Justin Cutroni
Second Edition March 2015 (est.)
Print: $29.99

Google Analytics Google Analytics
by Justin Cutroni
August 2010
Print: $29.99
Ebook: $23.99

Google Analytics Google Analytics
by Justin Cutroni
August 2007
Ebook: $9.99

Justin blogs at:

Understanding Cross Device Measurement and the User-ID

April 10 2014

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some… read more

Universal Analytics: Now out of beta!

April 02 2014

We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and… read more

"If you have any need to use Google Analytics this is the source book for you. The depth Google Analytics: Understanding Visitor Behavior is able to go in under 200 pages is amazing...I did want to mention one common thing found throughout the book. The code tracking examples make the book worth way more that what you pay. I found immediate value implementing some changes in profiles and the way I implemented tracking codes across my sites."
--Chris Miller, TheSocialNetworker