Andrew B. King
Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. For more information on website optimization and a book companion site go to: http://www.websiteoptimization.com.
Andrew is the author of Speed Up Your Site: Web Site Optimization, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced world of engineering consultant.
"Website Optimization is key for any working to enhance web functioning. "
"The core of this book will help you, no matter what the goal of your website. Andy King has done an incredible job of thoroughly covering the areas of performance, optimizing these areas, and then properly analyzing the results."
"This should be a desk reference for anyone that makes a living on or from the web."
"Website Optimization will prove useful to anyone interested in increasing the visibility, responsiveness, and profitability of their website."
"...an engaging, comprehensive, and valuable resource for anyone who wishes to improve the online marketing results of their own businesses Web sites or those of the clients they support."
"This Andy King really knows his stuff. His book has a unique angle - it doesn't just focus on website optimization in the traditional sense, he covers website conversion optimization, how to optimize search engine rankings, and also, even more uniquely, he covers how to optimize website download times (many websites are plagued with this lately, even with the mainstream of broadband."
"...the book's overall composition is excellent. For a start, it's not an SEO book per se. But there's a whole lot of stuff you'll learn about SEO if you're new to the game...makes for a great all-round resource."
"I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense. "
"The book is excellent...and from what I've seen, it is THE book on Website Optimization. Gone are the days of scouring the web for bits and pieces of info on how to optimize...this book contains it all."
"Andy has combined theoretical best practices with real world examples, making Website Optimization a "must read" for anyone who cares about their sites technical quality. As someone who has worked
optimizing some of the largest websites in the world, everyone who cares about site performance has
something to learn from this book."
"I've never met anyone who didn't want more traffic, sales or leads
to their website. This is the first book to cover optimization from
high level concepts down to code level details. WSO will guide you
through the world of SEO and Pay Per Click to bring you more traffic
and breaks down the many things you can do to your website to make
sure your visitor takes action. The first step though is for you to
take action and do the things WSO tells you to do and buy this book.
"Andy King has distilled years of research and experience into a
cohesive approach designed to get maximum value from your web site.
The book explains what measurable objectives to focus upon to increase
web site traffic and improve the value of the experience to your
customers and your bottom line. Andy King provides a comprehensive set
of concrete, practice-oriented principles, strategies, experimental
methods and metrics illustrated with clear studies that provide the
know-how to achieve your objectives. To me, as a researcher, what is
particularly impressive is how all of this is backed by scientific
studies and how the approach is rooted in experimental techniques and
quantifiable metrics for engineering the best web site possible."
"Website Optimization brings together the science, the art,
and the business of Internet marketing in a complete way.
From persuasion paths to search engine algorithms, from
web page load performance to pay-per-click campaign management,
and from organic search ranking metrics to multivariate testing,
this book is a resource that goes from soup to nuts."
"Andy King has done it again! His latest book will help make your website
better, faster, and more findable. This is destined to become the definitive
guide to web optimization."
"Thoughtful and rich in examples, this book will be a useful
reference for web site designers."
"Andy King has drawn attention to the inherent synergy between search
engine marketing and web page performance. Andy is a thought leader and
genuinely understands the complexity of website optimization. The depth
of research and experience in this book is astonishing. This book is a
must-have for best practices to optimize your website and maximize
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