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Strategist and advisor to help companies win markets
Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company along her 20 year career, gathering monikers such as "the Jane Bond of Innovation" along the way for her ability to guide Fortune 500 and startup companies through impossible odds.
She's worked for major companies like Apple (with Steve Jobs) and Autodesk (personally hired and fired by Carol Bartz) and startups in the early days of the Web (Golive/ later bought by Adobe). And Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. And, Merchant is one of the few people who can say they've fought a competitive battle against Microsoft and won, for Symantec's Anti-Virus $2.1B annual business. She has personally launched more than 100 products, netting $18B in sales, with expertise in Europe and US markets. Today she serves on boards for both public and private companies.
The 11 Rules for Creating Value in the #SocialEra, published by Harvard Business Review in 2012 follows her previous book, The New How (Oreilly, 2010), on Collaborative work. She lectures on innovation, board governance, and marketing at Stanford University. You can follow her current thinking at nilofermerchant.com and follow her on Twitter @Nilofer.
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February 03 2010When a company like Apple launches that sexy new product (iPad), one can be reactive (Amazon) or be caught flat-footed (Adobe). It's easy to look at today's market situation and say who's winning or losing. The more interesting conversation is to determine what someone can do to compete or take… read more
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Subversive Collaboration: Co-creating for kick-ass results
Webcast - MurderBoarding: It's not about the ideas you keep, but the ones you kill
"If you've ever been inside a company where bad decisions and poorly-planned strategies are slowing or halting forward progress, this book is invaluable. "
"Even as an experienced management consultant and manager, I would highly recommend this book (Ive also added it to my popular Crash Course Consulting Reading List). The book is practical and covers a body of knowledge that has been largely undocumented to date. Whether one explicitly uses the processes Nilofer describes, the book still provides a good framework for assessing how one is doing. This book is well-suited for corporate executives, strategic planners, general managers, and management consultants. It would also be good as a textbook to supplement strategy and/or consulting courses."
"It's a quick and fast read and the content is easy to digest and retain. I highly recommend it for anyone that works on IT projects, manages IT projects, or is in an MBA program."
"The New How provides a comprehensive step by step approach to the process of diagnosing, brainstorming and implementing organizational strategy. This highly readable and useful book should not only appeal to employers at all levels within an organization, but also to consultants and non-profit organizations."
"...a great book for those that truly want to collaborate but also need a framework for collaboration along with some practical advice on how to actually get down to the business of collaboration...this is another book I believe you should carefully read cover-to-cover (I did)..."
"Anyone who has seen a top down strategy implementation gone awry will know after reading the first chapter of The New How, that Nilofer Merchant gets it."
"Small and large business owners and employees will find applicable topics in The New How, and Merchant's clear and thorough writing should spark ideas and encourage active collaboration on all levels, eliminating that 'air sandwich.'"
"What I like best about Nilofer is that she is grounded and real. She uses simple graphics to illustrate her ideas and focuses on her own experiences in the tough process of creating good strategies. She has good stories and examples to illustrate her approach and that makes the book very readable."
"Most business books describe what leaders should do. Many explain why. The New How is unique in setting out a clear end-to end process and framework for co-creating innovation and change in 21st century organizations. It's also well-written, fun to read and provides practical guidance on how to succeed. "
"Nilofer Merchant reveals how to develop and deliver winning strategies by leveraging the creative power of your entire organization. You will learn how to transform strategy from a word to a way of being.
"The New How puts into prose, and backs up with insight, the key thoughts to successful leadership it's all about people.
"Rubicon as always stood apart from other consulting firms because they engender true engagement across an organization. Adobe's first of many engagements with Rubicon was to develop the Education segment go-to-market plan. Adobe's Education market growth over the past decade is testimony to the value of a collaborative implementation of strategy, Merchant's signature, and the foundation of The New How.
"Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic successand avoid pitfalls along the way."
"The New How is informative and provides exciting insights because the suggestions are practical and do-able. Merchant gets the new reality -- leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations everyone acts like a leader and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book."
"The New How is filled with insight, good sense and wisdom that will be very helpful for a professional manager undertaking strategic planning. Congratulations! Nilofer has always made a difference with her presence. Now that presence has a new life in the written word that will transcend different boundaries."
"In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity."
"Whether you're in middle management trying to connect your team to the strategy coming out of the C-suite, or you're the exec tasked with coming up with a new vision, read Nilofer's book first!"
"Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How."
"The New How is a timely, thoughtful, and practical blueprint for corporate executives and group leaders to create highly effective and sustainably successful organizations. Innovatively and refreshingly, Nilofer Merchant points the way for achieving truly productive relationships among all levels in a company. We can all learn from this book; it's also a great read."
"How are you going to get rid of your air sandwich if you don't even know what it is? Provocative and practical at the same time."
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