Alistair Croll

Alistair Croll

Most of the interesting things happen where the rubber of humanity meets the road of technology.

Montreal, Quebec

Areas of Expertise:

  • Entrepreneurship
  • Startups
  • Analytics
  • Web performance
  • Cloud computing
  • Big data
  • Conference organization
  • Innovation portfolio management
  • consulting
  • speaking
  • training
  • writing

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He's worked on web performance, big data, cloud computing, and startup acceleration. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies.

Alistair is the chair of O'Reilly's Strata conference. He also helped found Bitnorth, the International Startup Festival, and several other technology events. He works with a few startups on business acceleration, and advises a number of larger companies on innovation and technology. "Lean Analytics" is his fourth book on analytics, technology, and entrepreneurship.

Alistair lives in Montreal, Canada with his wife and daughter, and tries to mitigate chronic ADD by writing about far too many things at "Solve For Interesting".

Propose, Prepare, Present Propose, Prepare, Present
by Alistair Croll
June 2013
Print: $14.99
Ebook: $11.99

Lean Analytics Lean Analytics
by Alistair Croll , Benjamin Yoskovitz
March 2013
Print: $29.99
Ebook: $23.99

Complete Web Monitoring Complete Web Monitoring
by Alistair Croll , Sean Power
June 2009
Print: $49.99
Ebook: $39.99

Croll & Power's Communilytics Master Class Croll & Power's Communilytics Master Class
by Alistair Croll , Sean Power
February 2010
Video: $79.99

Recent Posts | All O'Reilly Posts

Recent Posts | All O'Reilly Posts

Data and Ethics: Etiquette and Law for an Always-On World
November 05, 2013
The human race is colonizing a second world—one with limitless connectivity, eternal memory, and frictionless access to information. It doesn't behave like the world we've lived in for millennia, and it demands new ...

Big Data and the Ethics and Challenges of Living in a Connected Society
September 27, 2013
In late October, Strata+Hadoop World returns to the Big Apple. This year, we have a wide range of topics, from real-world case studies to hard-core data science to the ethics and challenges of a connected society...

Webcast: Lean Analytics 201: Five Lessons Beyond the Basics
August 06, 2013
During the first part of this exclusive webcast event we welcome Eric Ries (@ericries) author of New York Times bestseller The Lean Startup for a fireside chat with Alistair Croll (@acroll) and Ben Yoskovitz (@byosko) authors of Lean Analytics to ...

Strata Online Conference: Strata Santa Clara 2013 Preview
February 15, 2013
At the end of February, Strata returns to Santa Clara for the third year. In addition to our focus on the burgeoning field of Big Data, this year Strata is diving deep into the role of design and our inexorable march ...

Webcast: Five Things You Need To Know About Startup Analytics
March 06, 2013
In this live webcast presentation we walk you through Lean Analytics—what it is, how it works and some important concepts that can help you as an innovator in a startup or large company. In this webcast we will discuss: Lean From Within: ...

Webcast: Strata + Hadoop World: Join the Data Revolution
October 03, 2012
On October 23, the Strata Conference returns to the Big Apple. Twinned with Hadoop World, it's the leading event on how pervasive data is changing the world in which we live. In this free online conference, we preview some of the...

Webcast: O'Reilly Strata Online Conference
December 07, 2011
Recorded Sessions: Part 1: Top-down: What CEOs Can Do to Accelerate Data Mindsets Part 2 - Web Analytics: The Enterprise Gateway Drug to Big Data? Part 3: Take a Lesson from the Research World Part 4 - Is it Still Big Data if it Fits ...

Webcast: O'Reilly Strata Online Conference
May 16, 2012
It was the best of times: open, unfettered access to data from around the world in an instant, and the tools to analyze it and put it in the hands of the many. Today's always-on society has access to the sum of all human thoughts in a click or a ...

Webcast: Data in Motion
July 24, 2012
With every step, every commute, every leap, we make data. From the diagnostics on a jet engine to the muscles of a top athlete, from the train we take to work to the way we track sports scores, data is in motion. In this Strata Online ...

Strata Online Conference: Data Warfare
January 22, 2013
From public policy to elections, from healthcare to the battlefield, our lives rely on the analysis of abundant, connected data. But if data is infrastructure, then that infrastructure's vulnerable. Enemies can confound...

Data, Crime, and Conflict
January 07, 2014
A world of sensors gives us almost complete surveillance. Every mobile device tracks moves, forming a digital alibi or new evidence for the prosecution. And with the right data, predictions look frighteningly like...

Data Everywhere: Data Anthropology, Quantified Self, Machine Data, Human Centered Design, and more
February 04, 2014
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"While most business books leave the reader bemoaning the senseless slaughter of the trees it took to produce the volume, Lean Analytics reveals a refreshing depth and breadth of insight produced through research and experience. It's an exceedingly well organized tome, presented in cogent English."
--Peter Moreira, The Chronicle Herald

"So much of the outcomes you drive will be determined by what you decide to measure. Rather than fumbling to figure it out yourself, invest $15-20 in a book that gives you a giant head start. Happy Reading!"
--Teresa Torres, Product Talk

"Typically, this is not the sort of book I read. However, I was looking for something to give me some tips on this subject (conferences) and this book was really what I needed to get an overall look on the topic."
--Luís Abreu, LA.NET [EN]

"Lean Analytics is a great book for anyone who wishes to learn more about validating an idea, building the right product and measuring growth."
--Marc Abraham, As I Learn...

"There were a number of small but important facts scattered throughout the book that elicited a small 'huh' from me as I read. For example, I learned the speed at which a user invites a friend to try a service is an order of magnitude more important than the number of friends he or she invites total, and without taking this speed into consideration the Viral Coefficient is relatively pointless."
--Christopher Millard, http://christopherpmillard.com

"Overall, I'm feeling peace of mind. For all this book has provided me with, I sincerely believe this might be the best book for entrepreneurs in 2013. I think you ought to read this book at least once and probably should have a copy handy for when you change your OMTM as you successfully move along in your startup or new business project."
--Kevin Kauzlaric, kevinkauzlaric.com

"It's a highly recommended read to basically anyone in the tech industry. One thing this book does very well is to describe other models and how the lean analytics approach relates to them (this is required to do in research but unfortunately a rare sight in more mainstream literature)."
--Thomas Hogenhaven, Thomas Hogenhaven: Online Marketing From A Research Perspective

"An invaluable, practical guide for Lean Startup practitioners everywhere."
--Steve Brock, Stevo's Book Reviews

"Alistair and Ben are in the thick of things when it comes to Lean Startup and analytics. They ran a successful accelerator and help lots of startups. If you ignore the numbers, your odds of failure go up exponentially. As entrepreneurs you should do everything in your power to improve your odds. Trusting these guys is a great start."
--Dan Martell

"I bet you'd never imagined that success depends on your ability to fail. Fail faster, fail forward. And the secret to that success is your ability to learn and iterate quickly using data. Qualitative and quantitative. Let Alistair and Ben show you how to get to start-up nirvana smarter!"
--Avinash Kaushik

"Not more numbers, but actionable metrics. In Lean Analytics, Alistair and Ben teach you how to cut through the fog of data and focus on the right key metrics that make the difference between succeeding and failing."
--Ash Maurya

"We live in a day and age where data and analytics can (finally!) be used by anyone and everyone. If you're not leveraging the power of data and analytics to figure out what works and what doesn't, then you're working in the dark. Listen to Alistair and Ben...they're not only the lightswitch to get you out of the dark, but they know how the entire power plant runs. I can't think of two people I would turn to quicker if I had a startup and wanted to leverage the power of data to make my business a success."
--Mitch Joel

"Daniel Patrick Moynihan famously said 'Everyone is entitle to his own opinion, but not to his own facts.' This is never more true than in business. One of the best things about working with Alistair Croll is how he cuts through opinion with facts, turning marketing into learning, and product development into a conversation with customers."
--Tim O'Reilly

"The Lean Startup is a relentless cycle of building, measuring, and learning until you find the right product and market. It's hard work, and requires considerable discipline, whether you're a small startup or an intrapreneur in a traditional company. Ben and Alistair zoom into the measurement and learning process, packing Lean Analytics with concrete examples, real-world case studies, and advice you can use immediately. No innovator should be without this book. "
--Eric Ries

"This incredibly insightful volume clearly demonstrates how to maximize the business potential of every customer web interaction. "
--Michael L. Kleper, The Kleper Report on Digital Publishing

"This incredibly insightful volume clearly demonstrates how to maximize the business potential of every customer web interaction. The authors provide permission to readers to use substantive parts of the code that they use in examples."
--Michael L. Kleper, The Kleper Report on Digital Publishing