Shayne Tilley is the Marketing Manager for sitepoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.
"Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by."
--Gregory West, Computer and Internet Tips
"...an indispensable instruction manual and reference guide ...very highly recommended and invaluable for aspiring entrepreneurs, small business owners, and corporate executives charged with the responsibility for designing, developing, and implementing a competitive and successful online marketing program."
--James A. Cox, The Midwest Book Review: Wisconsin Bookwatch
"If you need an easy-to-read book about the ins and outs of online marketing, including how to make the most of e-mails, search engines and social media, Online Marketing Inside Out: Reach New Buyers Using Modern Marketing Techniques is the book for you."
--Jennifer Clary, NICHE Magazine, Winter 2010
"All in all, Online Marketing Inside Out is an invaluable resource for anyone wanting to market products
or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email,
and contextual advertising. "
--Dominique James, Sacramento Book Review
"For those just getting started, Online Marketing is a good book to have on your desk."
--Zoltan Hunt, YYZtech.ca
"Online Marketing Inside Out appealed to me on several levels. First, my experience is that most Sitepoint publications are clear and useful. Second, the authors have impeccable references, with Eley being the Interactive Director for Kelsey Advertising and Design and Tilley being Sitepoint's own marketing director...This book is clear, well organized, and conservative. Using what they present will not take too much time and also will not get you in trouble. "
--Lynda Lippin, Blogcritics.org