Sarah Sorensen

Sarah Sorensen

Sustainability expert, marketing consultant, author.

  • @sahsoc

Areas of Expertise:

  • sustainability
  • Internet
  • network
  • networking
  • CSR
  • green
  • ICT
  • security
  • consulting
  • writing
Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

The Sustainable Network The Sustainable Network
by Sarah Sorensen
October 2009
Print: $29.99
Ebook: $23.99

Sarah blogs at:

Four short links: 26 May 2015

May 26 2015

Introduction to Keyboard Programming — what happens when you press a key. (hint: a lot) Oblique Strategies: Prompts for Programmers — Do it both ways. Very often doing it both ways is faster than analyzing which is best. Now you … read more

Four short links: 25 May 2015

May 25 2015

Why Are Eight Bits Enough for Deep Neural Networks? (Pete Warden) — It turns out that neural networks are different. You can run them with eight-bit parameters and intermediate buffers, and suffer no noticeable loss in the final results. This … read more

Four short links: 25 May 2015

May 25 2015

Why Are Eight Bits Enough for Deep Neural Networks? (Pete Warden) — It turns out that neural networks are different. You can run them with eight-bit parameters and intermediate buffers, and suffer no noticeable loss in the final results. This … read more

Kyoto’s Nasty 22% City-Bike Hill Climb

May 24 2015

距離125mで高度上昇26m、22%の坂を頑張りました。 I went out for a long bike in the mountains of northern Kyoto on Saturday, and after 120km (75mi) of tough ups and pleasant downs with friends (that I'll write about separately), I made an attempt at a hill so steep that its name on Strava is "Nasty". It's… read more

Why are Eight Bits Enough for Deep Neural Networks?

May 23 2015

Picture by Retronator Deep learning is a very weird technology. It evolved over decades on a very different track than the mainstream of AI, kept alive by the efforts of a handful of believers. When I started using it a few years ago, it reminded me of the first time… read more

Webcast - Using ICT (Information & Communications Technology) to Create a Sustainable Business
January 21, 2010
Sustainability is not a catch phrase or a flash-in-the pan endeavor; it is a guiding principle that drives a business's value creation. It ensures that an organization is able to sustain long-term economic opportunities, competitive differentiation...

"If you have to buy one information technology book this year, then let this be the one. With a wide and versatile appeal, The Sustainable Network can be enjoyed by one and all."
--George Williams, MBCS CITP, CEng MBCS CITP, British Computer Society

"I don’t do a lot of book reviews, but I did want to shine the light on a Sarah Sorensen’s insightful The Sustainable Network: The Accidental Answer for a Troubled Planet...Some of her ideas are real eye-openers whether you are a seasoned computer geek or not. "
--Sunill Setty, GeekWerks at DailyIndia

"...The Sustainable Network is a 'must' for any library strong in social issues and technology."
--James A. Cox, California Bookwatch: The Social Issues Shelf

"It’s a given these days that computer literacy is no longer just beneficial, it’s essential. Perhaps we should think of the global network in the same way. In this sense (whether or not you share Sorenson’s vision), The Sustainable Network is a solid read as a primer. You’ll walk away knowing a lot more about what we’re talking about when we talk about the network."
--Troy Kitch, View From the Dock

"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small e-commerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."
--Heather Clancy, ZDNet.com

"Overall, Sorensen offers the reader some convincing ideas as to how the network's worldwide reach can empower previously marginalized groups, further democracy, and even tackle climate change. In these economic times, the notion that we can cause change with tools we already possess is appealing."
--Kit O'Toole, Blogcritics.org