Leonard Souza has been actively engaged in the arts and technology for over 12 years. He began his collegiate life studying Computer Science but quickly found it to be lacking serious consideration for the user experience. After flirting with several other areas of study (such as Economics and Anthropology) he finally committed to Fine Art, learning that everything is about context and perception. Today he happily works for EffectiveUI as a Lead Experience Architect, where is he given many opportunities to combine art and technology into one seamless and exciting package. Over the years he has been fortunate enough to work with several outstanding companies such as Panasonic, DirectTV, Intel and MGM, as well as many startups. Leonard lives in Las Vegas, Nevada with his wife and two young boys.