Alison Zarrella an interactive copywriter and social media strategist with a background in advertising and marketing. She has worked with a wide variety of clients ranging from small, local businesses to international brands. She currently works as copywriter and community manager in Boston while running her own social media consultancy. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures. A self-described social media fashionista and Facebook fanatic, she has 7 years of Facebook experience and loves writing about anything and everything, but especially geek fashion, lip gloss and cool new stuff online.
"Overall, the book is definitely worth the time and money it takes to read..."
--Kimberly Nicoletti, Summit Daily News
"Whether youre a marketing professional, small business owner, author or artist, this book will be a welcome addition to your library."
--June Maffin, BookPleasures.com
"It is an easy to read and well organized book. Also its small size makes it ideal to keep around the office bookshelf. Be aware than it is not a developer book, but developers still can learn one thing or two by reading it."
--Jose Vicente Nunez Zuleta, KodeGeek
"Zarrella and Zarrella expertly guide the reader not only in the mechanics, but also the concepts behind social networking."
--Kit O'Toole, Blogcritics.org
"Packed with useful information about how best to use the social network to reach your customers, it might be just the desk reference your desk has been missing."
--Tim Peter, Tim Peter Thinks