Cindy Alvarez is the author of Lean Customer Development: How to Build Products Your Customers Will Buy. It's a highly practical, hands-on guide to effectively talk to customers, and it's actively used by tiny startups to massive global enterprises.
Cindy also offers training on research for non-researchers and driving change and innovation in the enterprise. Her sessions are widely praised for their pragmatism and 'use it tomorrow' applicability.
Cindy is a principal design researcher for Microsoft, after spending over a decade leading interaction design, product management, and research for startups of varying sizes. She holds a degree in psychology from Harvard University.