Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.
He is the author of Designing for Behavior Change for O'Reilly, which gives step by by instructions for designers and product managers on how to develop products that help users change their daily behavior - from exercising more to learning a new language.
At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.
Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.
You may have noticed that this blog has been dark for a while — with only one post since my first book, Designing for Behavior Change, was published. That’s because shortly after that book was published, I immediately started on another one. I’m about 2/3 through with the first draft.… read more
How can you get through the holidays without blowing your budget and stressing out over money? I did a fun webcast for TD Ameritrade that shows you how to use lessons from behavioral economics in your holiday shopping. It’s now available online, right here (jump straight to the meat of the… read more
O’Reilly has just published my book, Designing for Behavior Change! I received my first printed copy on Friday, and Amazon started carrying it Monday. (It’s here on O’Reilly, use “DESBECH” for 30% off print and “WKUXDES” for the e-book, or here on Amazon). Behavioral technologies are increasingly popular and exciting, from products… read more
Webcast: The Business of Behavior Change September 26, 2013
In this interactive webcast presented by Stephen Wendel author of Designing for Behavior Change, he will talk about the business of behavior change: what it means for companies to design products that help users change their daily behavior and routines...
Webcast: Designing Products that Help Users Change Their Behavior August 07, 2013
In this webcast Steve will talk about how to apply the recent explosion of research on decision making and behavioral economics to the practical problems of designing software products. In this webcast you will learn: A quick overview of how...