Renee DiResta

Renee DiResta is a Principal at O’Reilly AlphaTech Ventures (OATV), where she invests in seed-stage technology startups (both hardware and software), researches emerging technology trends, and supports portfolio companies. She is also a member of the O’Reilly Radar team. Prior to OATV, Renee spent seven years as an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in New York City. For fun, she plays with data sets, helps run The Maker Map open-source project, and is a Maker and crafter. Renee holds a B.S. in both Computer Science and Political Science from the Honors College of SUNY Stony Brook. She blogs about her interests and data projects at and can be found on Twitter at @noupside.

The Hardware Startup The Hardware Startup
by Renee DiResta, Nick Pinkston
May 2014
Ebook: $27.99

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Renee blogs at:

Big data and the “Big Lie”: the challenges facing big brand marketers

September 26 2013

Previously, I wrote about the future of marketing being a fusion of the art of storytelling with the specificity of data and the objectivity of analytics.  Consumer attention is shifting from TV, print, and radio to digital, which has made … read more

Demographics are dead: the new, technical face of marketing

September 03 2013

Over the past five years, marketing has transformed from a primarily creative process into an increasingly data-driven discipline with strong technological underpinnings. The central purpose of marketing hasn’t changed: brands still aim to tell a story, to emotionally connect with … read more

Crowdfunding science

February 05 2013

In our first science-as-a-service post, I highlighted some of the participants in the ecosystem. In this one, I want to share the changing face of funding. Throughout the 20th century, most scientific research funding has come from one of two … read more

Science as a service

January 30 2013

Software as a service (SaaS) is one of the great innovations of Web 2.0. SaaS enables flexibility and customized solutions. It reduces costs — the cost of entry, the cost of overhead, and as a result, the cost of experimentation. … read more

Wall Street’s robots are not out to get you

August 17 2012

Technology is critical to today’s financial markets. It’s also surprisingly controversial. In most industries, increasing technological involvement is progress, not a problem. And yet, people who believe that computers should drive cars suddenly become Luddites when they talk about computers … read more

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