Renee DiResta is a Principal at O’Reilly AlphaTech Ventures (OATV), where she invests in seed-stage technology startups (both hardware and software), researches emerging technology trends, and supports portfolio companies. She is also a member of the O’Reilly Radar team. Prior to OATV, Renee spent seven years as an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in New York City. For fun, she plays with data sets, helps run The Maker Map open-source project, and is a Maker and crafter. Renee holds a B.S. in both Computer Science and Political Science from the Honors College of SUNY Stony Brook. She blogs about her interests and data projects at http://noupsi.de and can be found on Twitter at @noupside.
Previously, I wrote about the future of marketing being a fusion of the art of storytelling with the specificity of data and the objectivity of analytics. Consumer attention is shifting from TV, print, and radio to digital, which has made … read more
Over the past five years, marketing has transformed from a primarily creative process into an increasingly data-driven discipline with strong technological underpinnings. The central purpose of marketing hasn’t changed: brands still aim to tell a story, to emotionally connect with … read more
In our first science-as-a-service post, I highlighted some of the participants in the ecosystem. In this one, I want to share the changing face of funding. Throughout the 20th century, most scientific research funding has come from one of two … read more
Software as a service (SaaS) is one of the great innovations of Web 2.0. SaaS enables flexibility and customized solutions. It reduces costs — the cost of entry, the cost of overhead, and as a result, the cost of experimentation. … read more
Technology is critical to today’s financial markets. It’s also surprisingly controversial. In most industries, increasing technological involvement is progress, not a problem. And yet, people who believe that computers should drive cars suddenly become Luddites when they talk about computers … read more