Pamela Pavliscak is founder of Change Sciences, a user experience research and strategy firm for Fortune 500s, startups, and other smart companies like Ally, Audible, IEEE, KLM, NBC Universal, Prudential, VEVO, Virgin, Verizon, and Wiley. Over the past 15 years, she's logged thousands of hours in the field trying to better understand how people use technology and run hundreds of UX studies on almost every type of site you could imagine. When she's not talking to strangers about their experiences online or sifting through messy data for patterns, she's busy writing and speaking about how to create better user experiences using data of all shapes and sizes. Follow Pamela on Twitter @paminthelab or catch up with her on her blog, People, Pixels & Percentages
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