Christina Wodtke

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Bio

Christina Wodtke is coaching, advising, teaching and consulting, with the single goal of bringing great products into the world. As well, she is working on her new book, The Executioner's Tale (working title) about using OKRS (Objectives and Key Results), predictive roadmaps, and a cadence of commitment and celebration to build higher performance teams.

Most recently she led the creation of a social network/gaming platform as a General Manager of Zynga.com at Zynga, she was General Manager of Social at Myspace, Principal Product Manager at Linkedin and Sr Director of Design at Yahoo back when yahoo was pretty neat.

As well, she likes founding things: she founded a startup where she developed the collaborative blogging tool PublicSquare, Boxes and Arrows, an online magazine of design, and co-founded the Information Architecture Institute. She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at eleganthack.com.