Description:

When it comes to conversion optimization, many questions come to mind: How should you design a particular page on your website? Which visitor flow should you consider? What copy or content should you develop to generate the most revenue from your website? Ultimately, the biggest impact on you bottom line relies heavily on choosing the right website design, visitor flow and copy. But what process should you follow and where should you start? While designing websites involves a great deal of art, pairing that with a scientific approach guarantees to deliver a higher ROI.

In this webcast, you will:

• Examine real life case studies with before and after designs that generated uplifts in conversion rates
• Discover the proven process used to by top internet retailers & lead generation websites to increase revenue by 65%
• Learn about the six elements that impact visitor's persuasion online
• Uncover how to address different visitors' persona using different copy and design elements
• Find how to handle different buying stages on your website

About Khalid Saleh

Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of O'Reilly's "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, IRCE, Shop.org, Conversion Conference, ACCM, and DMA among others.

Khalid is quoted in publications including Internet Retailer, California Executive and Chicago Sun-Times. He has more than 12 years' experience in e-commerce architecture, design and implementation. His work has helped generated an average of 65% improvement in conversion rates for Invesp's clients.