Ash Maurya

The Lean Series - How to set, test, and validate pricing to get your customers to want to pay

Date: This event took place live on March 02 2012

Presented by: Ash Maurya

Duration: Approximately 60 minutes.

Cost: Free

A lot of startups choose to defer the "pricing question" because they don't think their product is ready. The common mindset when launching a new product is one of lowering sign-up friction through discounting or making the product free. This not only delays validation of one of the riskier parts of your product, but a lack of strong customer "commitment" can also be detrimental to optimal learning.

In this webcast you will learn:

  • How to set initial pricing for your product
  • How to test and refine that price with your customers
  • Bonus: When and how to use Freemium

This is the second in a three-part webcast series called The Lean Series. In this event, we'll look at how to test one of the trickier aspects of a product - pricing.

About Ash Maurya

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com, and which turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.

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