Khalid Saleh

Preparing your website for conversion optimization to increase revenue and enhance visitor experience

Date: This event took place live on April 17 2012

Presented by: Khalid Saleh

Duration: Approximately 60 minutes.

Cost: Free

Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor's experience through the use of creative elements, promotions and messaging in a quantitative manner.

In this webcast we will cover:

  • AB testing vs. Conversion optimization
  • What would it take to conduct a successful CRO program
  • Top reasons CRO programs fail
  • Examples of successful CRO programs
  • Examples unsuccessful CRO programs

About Khalid Saleh

Khalid Saleh is co-founder of conversion rate optimization company Invesp. Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others. Quoted in publications including Internet Retailer, California Executive and Chicago Sun-Times, Saleh has more than 12 years experience in e-commerce architecture, design and implementation. His work has helped generated an average of 65% improvement in conversion rates for Invesp's customers. He is also the chief architect behind the first ecommerce conversion optimization software.

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