Description:

The web performance landscape has changed dramatically in the past six years. Mobile and social disruption has forced us to think about customers in more holistic "digital" terms, rather than as just "web visitors". New digital experience management platforms are evolving to create interactions that are unique, contextual, intimate and cross-channel. To be relevant in the digital age, monitoring web performance can no longer be viewed reactively, to avoid disruption. Now, you need to speak the language of the business as a partner. How can you persuade your peers outside of IT to perceive the value of web performance?

Join us to learn:

• Why a holistic approach to monitoring that combines active tests with real user measurements empowers you to influence the KPIs near and dear to digital business teams
• What are the key ingredients needed to translate insight into impact
• How to develop compelling arguments, and persuasive visualizations to inspire performance as a requirement' and elevate the conversation

About Aaron Rudger

Aaron Rudger is a veteran in the Web Performance space with over 15 years of industry experience. As Senior Product Marketing Manager, Aaron leads the product vision, strategy and evangelization for Keynote's industry leading web and mobile monitoring solutions.

Prior to Keynote Systems, Aaron held key marketing positions at Right90, BMC Software, Remedy Corporation and iPrint.com. His cross industry expertise in CRM, IT Management and eCommerce can be found in industry publications and technology blogs such as NBC News and Website Magazine. Aaron is also a frequent speaker at industry events like Velocity Conference.