Web Performance is a KPI
Date: This event took place live on December 11 2014
Presented by: Aaron Rudger
Duration: Approximately 60 minutes.
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The web performance landscape has changed dramatically in the past six years. Mobile and social disruption has forced us to think about customers in more holistic "digital" terms, rather than as just "web visitors". New digital experience management platforms are evolving to create interactions that are unique, contextual, intimate and cross-channel. To be relevant in the digital age, monitoring web performance can no longer be viewed reactively, to avoid disruption. Now, you need to speak the language of the business as a partner. How can you persuade your peers outside of IT to perceive the value of web performance?
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About Aaron Rudger
Aaron Rudger is a veteran in the Web Performance space with over 15 years of industry experience. As Senior Product Marketing Manager, Aaron leads the product vision, strategy and evangelization for Keynote's industry leading web and mobile monitoring solutions.
Prior to Keynote Systems, Aaron held key marketing positions at Right90, BMC Software, Remedy Corporation and iPrint.com. His cross industry expertise in CRM, IT Management and eCommerce can be found in industry publications and technology blogs such as NBC News and Website Magazine. Aaron is also a frequent speaker at industry events like Velocity Conference.