Description:

Designing products and experiences whose ultimate outcome is social good requires some new ways of thinking and working. In this webcast you'll learn how designing for social impact projects is different, and how your skills and practice can evolve to solve the problems they seek to fix. We will look at some lessons learned about this space including:

• how to design for everyone, even the trolls
• how to use research and data to identify what works and feed your intuition
• how to identify social impact projects to go after
• and how to serve those who need help the most

We will look at social impact projects across the spectrum, from governmental projects, to independent solutions, to healthcare and more.

Gretchen is a member of the program committee for the inaugural O'Reilly Design Conference, taking place in San Francisco January 20-22, 2016.

About Gretchen Anderson

Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and Punchcut. For the past three years she has served as the VP of Product for GreatSchools, a national non-profit that helps parents get their kids a great education. Gretchen oversees design, product management and engineering and loves the challenge of helping design permeate an organization, not just products.

Her past clients include Virgin Records, Samsung, and Johnson & Johnson. Most recently at GreatSchools, she works with local communities like Detroit and Indianapolis that are looking to improve education for their families. Gretchen is a Bay Area native who left only long enough to get a bachelor's degree from Harvard in History & Literature. Twitter: @gretared