Tom Greever will be joining us to discuss his new book Articulating Design Decisions. You do not need to have read the book to participate. Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. Our discussion will revolve principles, tactics, and actionable methods for talking about designs with executives, developers, or other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.