Eric Enge

Future of SEO and Digital Marketing

Date: This event took place live on December 01 2015

Presented by: Eric Enge

Duration: Approximately 60 minutes.

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Description:

SEO remains one of the most important channels for delivering traffic to your web site, but the next few years will bring some of the largest changes the industry has ever seen. This will provide major advantages for businesses that understand what changes are coming, and are prepared to capitalize on the opportunities that will emerge.

The scope of these changes are large enough that they may even displace Google as the market leader. Google is the dominant player on the world wide web, but market projections suggest that 2/3 of the connected devices sold in the world in 2020 will be wearables of embedded devices (such as cars, refrigerators, thermostats, ...), and will not use a browser at all.

In fact, these devices will likely be driven primarily by voice commands, and have very limited, or no, viewing screens at all. This will also break down the basic advertising model that has fueled Google's revenue.

Learn about the coming changes and the impact they will have on your business.

In this webcast, you will learn:

  • What the coming changes are expected to be and how that will impact the search landscape
  • How that will impact the SEO related opportunities for your business
  • How to prepare for those changes, and the type of things you must do to prepare for them

About Eric Enge

Eric Enge publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, Forbes, Copyblogger, and elsewhere. He is also lead co-author of "The Art of SEO", along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including: Pubcon, Search Marketing Expo, SES, ClickZ Live, State of Search, MNSearch, and many more. Eric is the CEO of Stone Temple Consulting, a 50+ person digital marketing agency based in Massachusetts.


Related title

The Art of SEO, 3rd Edition
By Eric Enge, Stephan Spencer, Jessie Stricchiola
August 2015
$42.99 USD